Budweiser

The Budweiser Skybox

At the Johan Cruijff Arena, we supported the lighting for Budweiser’s custom skybox. This is an exclusive space with panoramic views of the pitch and a setting designed for full brand immersio

The Process

In collaboration with creative agency WINK and interior builder Project 2000, we delivered standout lighting accents throughout the space. This included custom-built Budweiser logos illuminated with integrated LED strips, aligning seamlessly with Budweiser’s bold identity and the energy of Ajax’s iconic stadium

As the foundation of the lighting plan, we installed 3-phase tracks and adjustable spotlights to provide dynamic, functional base lighting throughout the skybox. The made to measure LED strips ensure a perfect fit and consistent visual impact. These tailored lighting elements not only enhanced the branding, but also elevated the overall experience.